Deliverability, not marketing

Turn signups
into replies.

Every new user gets one perfectly-timed question that reads like you wrote it. Real replies lift your whole domain's inbox placement. Live in under 5 minutes.

Live in under 5 minutes · Works with Resend, Postmark & Mailgun

app.replyboost.com
Reply rate
38.4%
+4.1 pts
Inbox placement lift
+18%
vs. baseline
Avg reply time
2h 14m
−18m

Works with the tools you already use

ResendPostmarkMailgun
The problem

You spent months on the product.
Half your emails never arrive.

Without ReplyBoost

  • Welcome emails quietly land in Promotions or Spam
  • Gmail flags your domain as low-engagement
  • Activation drops 20–40% and you never see why
  • You patch SPF, DKIM, DMARC — but inbox rate stays flat

With ReplyBoost

  • Every signup is nudged to reply — naturally
  • Gmail sees real human conversation, not one-way sends
  • Activation rises because users actually read the email
  • Inbox placement recovers as positive signals add up
The product

Built for founders who ship.

A focused tool that does one thing extremely well.

Bring your provider

Resend, Postmark, or Mailgun. Drop in an API key and you're sending in seconds.

One webhook, that's it

Point Stripe, Clerk, or your own backend at our endpoint. We handle the rest.

Real deliverability lift

Replies are the gold-standard engagement signal. Watch your inbox placement climb.

Inbox simulator

Preview exactly what your users see and test the whole flow before going live.

Reply analytics

Per-project reply rates, time-to-reply, and trend lines — beautifully visualized.

Apple-clean UI

Designed for joy. Use it daily without flinching.

Three steps. Zero fuss.

01
Connect a sender
Add an API key from Resend, Postmark, or Mailgun.
02
Write your nudge
Customize subject and body. Variables like {{name}} just work.
03
Hit your webhook
Fire our endpoint on signup. We handle send, tracking, and analytics.
The idea, proven in the wild
"When my users sign up, they see SEND YOURSELF EMAIL PLZ on their dashboard. It sends them an email with no particular content and asks them to reply to it. It tells their email provider that emails from my business are legit. Totally recommended!"
ML
Marc Lou@marclou

Indie maker · Ships products, not decks. View original tweet →

ReplyBoost automates exactly this pattern — so you don't have to wire it up yourself.

Built for trust

No marketing tricks. One honest reply.

You stay in control of your sending. We do exactly one thing, and we're upfront about it.

Bring your own provider

Your keys, your domain, your sending reputation. ReplyBoost never sends from a shared IP — and never sees your password.

One nudge. Never a sequence.

Exactly one email per signup. No drip campaigns, no bulk blasts, no subscriber list to manage. It's a deliverability tool, not a marketing tool.

Cancel in one click

No contracts and no retention dance. Export your data and close your account whenever you like.

1
Email per signup — never a sequence
< 5 min
From API key to live
$0
Free for your first 100 users
The science

Why one reply beats every technical fix

Email deliverability is decided by reputation, and reputation is decided by engagement. Inbox providers — Gmail, Outlook, Apple Mail — watch how recipients treat your mail: do they open it, move it out of spam, and above all, do they reply? A reply is the rarest and most valuable signal a mailbox provider can see. It is almost impossible to fake at scale, so it carries enormous weight.

Authentication records like SPF, DKIM, and DMARC prove you are permitted to send from your domain. But permission is not desire. You can pass every technical check and still land in Promotions, because none of those records tell Gmail that a human actually wants your email. Engagement does — and a reply is engagement in its purest form.

ReplyBoost works because it asks for that reply at the one moment a new user is most invested: seconds after signing up. The request is small (one word is enough), honest (you explain why), and mutually beneficial. When the user replies, two things happen at once: their mailbox provider records a trust signal that protects every future email you send them, and the user themselves makes a tiny psychological commitment that increases activation and retention.

The effect compounds. Each reply nudges your domain reputation upward, which lifts inbox placement for all recipients — including the ones who never reply. That is why founders who add a reply step see fewer "I never got your email" support tickets, fewer lost password resets, and higher long-term engagement.

Questions

Frequently asked

How does asking users to reply improve email deliverability?+

Inbox providers like Gmail and Outlook treat a reply as the strongest possible signal that a recipient wants to hear from you. When a new user replies — even with a single word — the provider records genuine two-way engagement and raises your sender reputation. Higher reputation means future transactional emails (welcome messages, password resets, billing alerts) land in the inbox instead of Spam or Promotions.

What is ReplyBoost?+

ReplyBoost is a micro-SaaS tool that automatically sends one friendly 'please reply' email the moment a user signs up for your product. That single reply creates a real engagement signal that improves long-term deliverability for all of your important emails. It is a deliverability tool, not a marketing tool — exactly one email per signup, never a drip sequence.

Why do my welcome emails land in Spam or the Promotions tab?+

New sending domains have no engagement history, so providers are cautious and often route one-way bulk-looking mail to Spam or Promotions. SPF, DKIM and DMARC prove you are allowed to send, but they do not prove that people want your email. Replies do. ReplyBoost generates that missing engagement signal at signup, when users are most willing to act.

Does ReplyBoost send email from its own servers?+

No. You connect your own provider (Resend, Postmark, or Mailgun) with your own API key and verified domain. Every nudge is sent from your domain and your sending reputation — ReplyBoost never uses a shared IP and never sees your account password. Your API key is stored encrypted server-side.

How long does ReplyBoost take to set up?+

Under five minutes. Connect a sending provider, customize your one-line nudge template, and point your signup webhook (from Stripe, Clerk, Supabase, or your own backend) at the ReplyBoost endpoint. New signups are nudged automatically from then on.

How much does ReplyBoost cost?+

ReplyBoost is free for your first 100 users, with paid Starter and Pro plans for growing SaaS. You can cancel in one click and export your data at any time.

Is this the same trick indie hackers like Marc Lou recommend?+

Yes. Many indie founders manually add a 'send yourself an email and reply to it' step to warm up their domain. ReplyBoost automates that exact pattern for every signup, tracks the replies, and reports the deliverability lift — so you never have to wire it up by hand.

Your next signup deserves to reach the inbox.

Set up in five minutes. Free until your hundredth user. Cancel anytime, one click.